Patrick Petitjean, how Beards got back in Fashion

17 Nov

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A friend asked me recently if I had noticed all these boys and men wearing beards lately. I laughed, because this trend isn’t just lately, it’s been going on for a few years already. But not many people know how and with whom it started…?

In 1996, Patrick Petitjean was already well known as a model, he’d done some great editorial jobs. I met him during a job for a Dutch magazine called Man. I told him I would in Paris during the next menswear shows-week and promised to give him a call. We met again backstage at the Claude Montana show and later we went to the Hugo Boss show, he was booked for. I never saw him again after that day, but I remember him as a really nice guy, with amazing blue eyes!

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Early editorial picture of Patrick Petitjean 
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Polaroid of Patrick Petitjean, ph. Patrick Demarchelier
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Soon he appeared on billboards for Missoni, Louis Vuitton, Calvin Klein and Hugo Boss, and became one of the most photographed male models during the late 90ties. 

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Missoni Campaign, 1996

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After a few years of lots of editorials and campaigns it became quiet around Patrick Petitjean, but in 2008 he appeared in a campaign again, this time for Prada, photographed by Steven Meisel.

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Prada campaign, photographed by Steven Meisel
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Then Patrick did something that bombarded his career to the  absolute top and changed men’s fashion: he grew his beard… Magazine editors and photographers recognized immediately it was thé new look for men. He first appeared  with his new look in 10 Men magazine, 2008.

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Ph. by Marcelo Krasilcic for 10 Men magazine

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Growing his beard wasn’t all Patrick did, he also grew his hair. This Jesus-look has inspired  photographer Mario Sorrenti and stylist Emanuelle Alt  to make “On the Road” for Vogue Hommes International, september 2009.

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Vogue Hommes International, september 2009
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But the absolute break-through for the bearded look came with the fall/winter,2009 H&M campaign, photographed by Andreas Sjodin.

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That’s how the beard became a fashion item again and lost its hippy / 70ties image.

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Other great photographs of  a bearded Patrick Petitjean

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And in 2012 without a beard

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Ph. Jean- Baptiste Mondino

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Ph. Jean- Baptiste Mondino

One Response to “Patrick Petitjean, how Beards got back in Fashion”

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