Ulyana Sergeenko, Couture Collector & Street-Style Star turned Designer

12 Jun

Ulyana Sergeenko

Ulyana Sergeenko (born 30 August,1981 in Kazakhstan, Russia), the wife of billionaire insurance oligarch, Danil Khachaturov, first came to the fashion world’s attention, not as a designer but as an elite shopper. From around 2011, she graced the front row of the couture shows, diligently attending Dior, Valentino and Jean Paul Gaultier, among others, and just as diligently changing her outfits several times a day.  With her old school glamour (big swooshy skirts, small, feminine waists, and  limousine-only shoes) she became one of  the first social media style stars and according to her telling, soon grew frustrated that pieces she had collaborated on with designers  were later appearing in collections with no credit given to her contributions……

Ulyana Sergeenko Street Style Star

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

So she did what any sensible billionaire fashionista would do and launched her own label. And not in an unassuming, quiet way with private one-to-one appointments, but with a full catwalk attack.

While it’s impossible to estimate her commercial success (like all couture labels, this one is uncommunicative when it comes to  the nitty gritty of actual numbers), it undeniably has its followers, not least among them fellow Russian Natalia Vodianova who, being married to Antoine Arnault, son of Bernard, has her pick of LVMH’s sprawling stable of high end French designers.

Natalia Vodianova in Ulyana Sergeenko couture

Natalia Vodianova in Ulyana Sergeenko couture

natalia vodianova wearing ulyana sergeenko couture

Sergeenko’s front row featured Carine Roitfeld, Grace Coddington, and a coterie of her own high-spending countrywomen, who give Sergeenko a standing ovation when she comes out for her bow. Clients are Beyonce, Dita von Teese, Kim Kardashian, Lady Gaga and around 160 or so other.

The make of these clothes – all produced in Moscow, where Sergeenko employs some 100 seamstresses – is impressive, often highlighting traditional Russian crafts. As for the aesthetics: these veer towards the traditional: wasp waists, sweetheart necklines, richly embellished fabrics. Her collections embraced its Russian heritage – flounced gypsy skirts, pixilated embroideries, filmy, puff-sleeved negligees, hand-made lace tunics – and a richesse of bustiers.

What Sergeenko lacks in formal training, she makes up for with conviction.

Fall 2011 Collection

fall 2011

fall 2011

fall 2011

fall 2011

Fall 2012 Collection

fall 2012
fall 2012

fall 2012

fall 2012

fall 2012

Spring 2013 Collection

spr 2013

Fall 2013 Collection

fall 2013

fall 2013

fall 2013

fall 2013

Spring 2015 Collection

spr 2015 1

spr 2015

spr 2015

Spring 2016 Collection

spr 2016

spr 2016

.

.

official website: http://ulyanasergeenko.com/

ulyana-sergeenkoUlyana Sergeenko
.
.

info:

wikipedia

http://www.telegraph.co.uk

http://www.vogue.com/fashion-shows/fall-2012-couture/ulyana-sergeenko

2 Responses to “Ulyana Sergeenko, Couture Collector & Street-Style Star turned Designer”

  1. knittingtwitter 12 June 2016 at 15:02 #

    great fashion but there is a little mistake in the report, she is divorced since last year…..

    • A.G.Nauta couture 13 June 2016 at 14:21 #

      Thanks for your notice!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: