Mark Borthwick, Ph. Olivier Zahm

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Soon the first collections by John Galliano for Maison Martin Margiela will be presented and like many I am very curious about his approach to MMM. What an exiting choice, John Galliano as creative director! 

Galliano’s first show, for the “artisanal line” will be held during Paris couture week in January (2015). The artisanal line is the house’s closest thing to haute couture. And doubtless, it’ll get closer, what with the wisdom of fifteen years experience of Christian Dior’s couture that Galliano brings with him.

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For this post I returned to the beginning of MMM and the collaboration with British photographer Mark Borthwick….. 

Offensive against the luxurious fashion world with garments of oversized proportions such as long arms, and with linings, seams and hems on the outside. The concept of deconstruction was/is important for the understanding of Margiela’s fashion statement.

Borthwick’s photos were/are often minimal and crisp, yet somewhat ‘blown-out’ in terms of colour saturation (brightness).

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i-D, The Outlook Issue, April 1997

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‘Size 74 Collection’ , Purple magazine 2000

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Amber’s New clothes, Nylon Magazine 2000

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Hermès by Martin Margiela 

Jutta Koether in Hermès by Martin Margiela

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Hermès by Martin Margiela,  Harper’s Bazaar June 1998

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 Book

‘2000-1’ Maison Martin Margiela by Mark Borthwick

For this collaboration Mark Borthwick was invited to freely interpret the Fall/Winter 1998/99 fashion collection of Martin Margiela. Margiela’s understated clothes are the perfect compliment to Borthwick’s photographic sensibility, Mark Borthwick has re-invigorated contemporary fashion photography and successfully merged it with art, video and design.

http://donlonbooks.com/products/2000-1-maison-martin-margiela-by-mark-borthwick

 Video

Maison Martin Margiela (Untitled) L’Eau by Mark Borthwick