Antony Price, Master Tailor who created Rock’n’Roll Fashion

8 Jun

Antony PriceIntro

In many ways Antony Price made Roxy Music the in crowd that they used to sing about. Often called the silent member, he created a look ahead of its time: fetish wear fused with fantasy, the 80s long before the 70s were over. He created the visuals for their album covers. He shaped Bryan Ferry into a style icon in shiny matinee idol suits – a little bit military, a little bit Dietrich. He designed high-waisted trousers with intriguing seams up the bottom and called them “arse pants”. 

Mr. Price also dressed Gayla Mitchell for the infamous back-cover shot of Lou Reed’s Transformer album. A decade later he created the highly stylised look of Duran Duran – Nick Rhodes had been obsessed with Roxy Music. He made Jerry Hall look like a mermaid throughout the 70s and 80s. He could deal with all sexes and shapes; he knew how to “get the best out of the flesh”. He cut to create illusion.

antony price & Jerry HalAntony Price & Jerry Hall
413_roxy_music_roxy_music_album_coverRoxy Music album coverBrian Ferry wearing Antony Price designBrian Ferry wearing Antony Price designed suit
Lou-Reed-Transformer-BackBack-cover of Transformer by Lou Reed.

Antony Price is known as “the doctor”. He listens to women’s body problems and his clothes perform a kind of surgery. He is famous for making body doubles out of chicken wire on which to base his couture creations. “I’m the man who has spent 40 years measuring and studying women’s bodies. Not just thin women. Everyday real women. Real bosoms. Real problems. Women who have no tits and want them, and women who want them smaller. I build frocks.”

He reinvented the suit so that it was no longer about going to the office. He made it rock’n’roll. He started at a time when British fashion didn’t have sponsors. It was the era before the superstar designer. They all came after him. Yet he was a visionary. He created that military, dandy, sexy, eclectic men’s look. He created rock’n’roll fashion.”      (stylist David Thomas)

Short biography

antony price

Antony Price (born in 1945) graduated from the Royal College of Art 40 years ago, just after David Hockney and Ossie Clark, and was a perfectionist even then. He would hide from the caretaker so he could stay in college and machine all night. When he graduated he was recruited to the Stirling Cooper group, which was at the heart of fashion in the 60s.

Prudence Glynn, fashion editor for The Times tipped him as a major new fashion talent in ‘Trendsetters’, giving him the main picture and writing that ‘Antony Price is a sensational cutter and he puts a lot of work and thought into the shaping of even the most casual clothes. His range of little bare tops in crepe and cotton, for example, are technical feats, for they all have bra sections cut into the pattern … he is undoubtedly a trendsetter and in advance of his time … his clothes have great wit and gaiety and he is certainly a name to be watched in the future’. 

Before long Mr. Price was styling the Rolling Stones, Roxy Music, David Bowie and was responsible for the controversial back cover photo of Lou Reed’s ‘Transformer’ album, featuring a model with a cucumber down his trousers.  His button trousers for Stirling Cooper were worn by Mick Jagger for The Rolling Stones’ 1969 American Gimme Shelter Tour. In addition, his bridge-crutch trousers were feat of technical skill, inventing a new construction that high-lighted the male crotch and buttocks. 

harpers_queen 1979
Harpers & Queen 1979, drawing of the bridge-crutch trousers


Mr. Price has been credited as the chief illusionist of what he dubbed “the Roxy Machine” and contributed to all eight album covers – something which can be boasted by no-one besides Bryan Ferry himself. The manner in which Mr.Price dressed – or in many cases, undressed – the “Roxy girls” on the covers of their albums helped to define the band’s pop retro-futurism.


He joined the Plaza Clothing Company in 1972, which specialised in the mass production of garments in retailers in the United Kingdom and abroad. Portugal. He spent 5 years working in Portuguese factories concentrating on developing ranges of stretch garments that sold in extremely large quantities to all major fashion outlets..

Antony Price drawings
antony Price


antony price

antony price

antony price

In 1979 Mr. Price and his business partner Richard Cunninghmam (Head of Sales at Plaza) began a 15 year business relationship and took over the Plaza shop launching his own label, Antony Price
, with shops in SouthMolton Street and on the King’s Road, which became the centre for Rock and Roll Glamour for the stars and also involved major interest from various magazines; Vogue, Tatler and Harpers and Queen. The blue glass exterior of the shop was hailed in high esteem by retail architects and the media as it had a revolutionary method of visual merchandising, i.e. the clothes were displayed as art within the store. The window was a huge television/cinema screen displaying controversial fashion images of the clothes sold within.

He also operated a shop called ‘Ebony’ in the 1980s. And in 1982 he collaborated with the British band Duran Duran, designing electric silk tonic suits for the “Rio” video.

A few years later, in 1984, Mr. Price staged another ‘Fashion Extravaganza’ at the London’s Hippodrome, combining fashion and rock music. “I’m partly responsible for the marriage of rock and fashion,” he said in 1998, “When I started out, rock people thought fashion people were snobby and fashion people though the music industry grubby and dirty.”

Antony Price received the ‘Evening Glamour Award’ from the British Fashion Council in 1989 and the following year British Vogue published a profile on Price written by Sarah Mower. He was widely considered to be a frontrunner in the search to replace Gianni Versace in 1998, after that designer’s untimely death.

antony price

antony price
antony price
antony price
antony price, fashion, cadbury flake, campaign,

Like the rediscovery of Celia Birtwell, Topshop’s Topman brought out three Antony Price collections (s/s 2009, a/w 2009 & a/w 2010), called Priceless, which were only on sale in the UK and the US. He also assisted Daphne Guinness on her eponymous line of exquisitely tailored shirts for Dover Street Market.

He continues to design clothing for the elite, including the Duchess of Cornwall. In May 2012, he dressed actress Tilda Swinton for her appearance in drag for the cover of Candy magazine, described as “the first fashion magazine completely dedicated to celebrating transvestism, transexuality, crossdressing and androgyny in all their glory.”

magazine cover

The secret to his success? Antony Price is a master tailor, incredibly adept at sculpting and moulding the body to perfection. Not for him size zero waifs, his dresses are created for women who have curves – and aren’t afraid to show them off in figure hugging, eye-catching dresses. The likes of Alexander McQueen and Roland Mouret have plenty to thank him for.

Antony Price for Topman

picture-21 (1)2



picture-11 (1)2

AnthonyPrice-Topman02 AnthonyPrice-Topman04





Antony Price has remained unfinanced through out his entire career trying to compete against his French and Italian counterparts in the glamorous couture end of the Fashion industry. It has been a notoriously difficult journey, but Price fights on.

By his own admission, “It has not been easy.”


Brian Ferry & Antony Price

“He is one of the most remarkably gifted people I have ever met, and an authority on a bewildering range of subjects. He is a master craftsman – quite rare in this day and age – and has quietly exerted an enormous influence on so many people. Although most of his work has been associated with urban nightlife, he is surprisingly a man of nature, an expert on exotic plants and rare birds and the niceties of human behaviour. To those who know him he is a constant source of amusement. In times of adversity, an incredibly loyal friend.”    (Brian Ferry).


Jerry Hall & her Antony Price wedding dress (marriage to Mick Jagger)

.jerryt hall

Annie Lennox dressed by Antony Price



The exquisite designs by Antony Price can be ordered on

 press_vogue_90th_antony_price_christopher_kane_vogue_2006Antony Price & Christopher Kane for Vogue 2006. Ph. by David Bailey



 info: article by Chrissy Iley for The Guardian  & Wikipedia



10 Responses to “Antony Price, Master Tailor who created Rock’n’Roll Fashion”

  1. Mark Wardel 8 September 2016 at 16:40 #

    The mustard coloured suit Bowie is pictured in here is by Freddie Buretti and not by Antony.

    • A.G.Nauta couture 9 September 2016 at 09:27 #

      Hello Mark,

      thanks for your comment.
      I will take out the Bowie mustard coloured suit picture,

      with regards,
      Netty Nauta

  2. Keanan Duffty 2 July 2017 at 21:42 #

    Lovely article, Wonderful talent, Beautiful clothes.

  3. Sofia 12 April 2019 at 15:09 #

    Hi Netty

    Great articles.

    I have an amazing Anthony Price Gold cocktail dress very similar to one of his drawings you have shown. Any ideas of collectors that may be interested in it?


  4. Nazaré Kahler 23 November 2019 at 15:24 #

    An incredible human being, designer, artist, forward thinking, amusing, hardworker, a nonstop head,
    All the best!!


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