(photograph by Robert Maxwell)
Feu means fire, and there’s a lot of fight in Limi.
Born in 1974 by the famous fashion designer Yohji Yamamoto, it was not surprisingly that Limi Yamamoto chose a creative path and took up fashion studies at Bunka Fashion College and is now one of Japan’s most promising fashion designers.
She started work as a pattern maker for the Y’s line of Yohji Yamamoto Inc. in 1996. After working 2 years as a pattern maker for Y’s, she started her very own label named Y’s bis LIMI in year of 1999 and presented her first 2000 autumn/winter collection in Tokyo. In 2002, the brand was renamed as LIMI feu and with a huge success, Limi further expanded her fashion territory to Paris and debuted her 2008 spring/summer collection there obtaining praises immediately.. In 2009, she was awarded the Designer of the Year award by the 51st Fashion Editor’s Club of Japan.
LIMI feu spring 2013
In one interview, when asked how Limi’s style differs from the style of her famous dad), the designer replied simply: “by the fact that I’m a woman”. If the question was what they have in common, it would be that they are both Japanese. Where the designs of Yohji are considered to be more romantic, the clothes of Limi are femininely sensual. Her signature is, first of all, in the volume: the garments are oversized, as if migrated from the men’s wardrobe to women’s as well as the combination of military style and delicate floral prints on the same coat, or those funny high bowlers. At one show several men came out on the runway which had the audience wondering if Limi has launched a men’s collection. “Ah non,” exclaimed one of her French staff. “It’s just that in Japan men often borrow LIMI feu from their girlfriends closets so she wanted to play with that”.
LIMI feu catwalk pictures
A tribute to that infinitely complex and perfected very “Japanese” cut is in order: that black-white-grey palette, only occasionally broken by the bright colour splashes of blue, red or their mosaic combination, and that seemingly simple maximally elongated male snow-white shirt, and the curiosity of the trousers with strap,; and short leather jackets with inevitable motorcycle boots.
Sensuous rock and roll on the verge of anguish, or simply on the verge of.. male and female.
“She made it” declared a beaming Yohji after his daughter’s Paris debut. And papa had every reason to be proud: The collection was a walking advertisement for fashion DNA.
Boutique in Paris
Situé dans le deuxième arrondissement, au 13 rue de Turbigo.
LIMI feu Prankster
LIMI feu also produces a kid collection called LIMI feu Pranster, which is very popular in Japan.