Nowadays Alber Elbaz does a fantastic job as head of Lanvin, but it all started with Jeanne Lanvin, the founder of the house of Lanvin. The grande dame was one of the greatest and least-know designers of the 20th century.

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Biography

Jeanne-Marie Lanvin ( 1 January 1867, Paris – 6 July 1946, Paris) was the eldest of 11 children. She trained as a dressmaker at a French fashion house called Talbot and then later worked as a milliner. She had the passion, unique talent, energy and enormous potential. In 1890, backed by a devoted client, she opened up a millinery shop (Coco Chanel also started as a milliner and opened a millinery shop, before she went into fashion design).

Jeanne Lanvin, who by now was a doting mother, also designed an extensive mini-me wardrobe for her daughter Marguerite Marie-Blanche di Pietro. She made such beautiful clothes for her daughter, using sophisticated textiles and colours, that they began to attract the attention of a number of wealthy people who requested copies for their own children and Jeanne branched out into childrenswear.

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Marguerite was the inspiration and driving force behind Lanvin’s designs. Jeanne created the looks of eternal youth, so that her daughter was the most beautiful woman in the world. Designing dream outfits that her daughter could wear gave Lanvin a chance to relive her own life as she’d always dreamed of. The life she had to sacrifice to her work.

Following customer demand for adult versions of her exquisite children’s clothing, she created women’s and girls’ lines. Her first garments follow the simple, Empire-waisted chemise silhouette. As a full-fledged couturière, she now joined the Chambre Syndicale de la Couture and becomes known for her mother-and-daughter outfits.

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The Lanvin logo

(The Lanvin logo is inspired by a picture of Jeanne and her daughter Marguerite.)

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Jeanne was in her fifties when she became famous for her designs for grown-ups and was not like her rival, Coco Chanel, designing for slim women, but continued her bouffant style for women with a larger size, like Paul Poiret did. The robe de style bouffant dress became her signature piece.

Jeanne loved to work with expensive fabrics and her garments were easily recognisable for her masterful use of embellishment, her delicate trimmings and her embroideries along with exquisite beadwork in floral inspired colours. Often her embellishments included free-flowing ribbons, ruffles, flowers, lace or mirrors inspired by her travels. Ornamentation included appliqué, couching, quilting, parallel stitching, embroidery and discreet use of sequins.

Jeanne’s clothes were about perfection. She chose the fabrics, then developed her own  colour schemes and even built a dye factory in Nanterre in 1922 to achieve the subtle  inimitable shades she was after. She used pieces of mica, coral, minute shells,  gold and silver threads, ribbons and raffia along side of pearls and sequins, so  that the beading would match the fabric, the mood and the motif.  Fabrics most often used were silk, taffeta, velvet, silk chiffon, organza, lace, fur and tulle.

Unlike her rivals Coco Chanel, Paul Poiret or Elsa Schiaparelli, Jeanne Lanvin was a very private person – she would rather stay on background than dissolve herself into the lights of fame and social glamour. Dressed in black, she was more keen on concentrating on her designs and communicating with fabrics rather than people.

This was also the problem, Jeanne Lanvin had no public image and no public relations in the industry. Her rivals all understood that they needed to embody their house in their own appearance, so they were tireless self-promoters. Karl Elberfeld wrote about Jeanne: “Her image wasn’t as strong as that of Chanel because she was a nice old lady and not a fashion plate”.

On the other hand, Jeanne was a great businesswoman and 1918 she took over the whole building at 22 Rue du Faubourg Saint-Honore. It included two workrooms for semi-tailored clothes, two for tailored ones, one for lingerie, one for hats, one that was used as a design studio, and two that were given over to embroidery; the latter was a speciality which Lanvin, unlike other couturiers, did not entrust to outside workers.

And Jeanne did understand that fashion isn’t just about clothes, it is a way of life and in the 1920s she already opened shops devoted to home décor (Lanvin Décoration, at 15 Rue du Faubourg Saint-Honoré), sportswear,  menswear, furs, swimwear and lingerie. Lanvin became the first house to dress the whole family!

In 1924, Jeanne was one of the first couturiers to create a division for fragrances, Lanvin Parfums and the next years a fragrance factory is constructed near Nanterre. Mon Peche scent debuted, but didn’t do so well untill the name was changed into My Sin. In honor of Marguerite’s (who, by then, calls herself by her middle name: Marie-Blanche) 30th birthday Arpege, lanvin’s first perfume, debuted. Later many new fragrances followed, like Scandal, Eau de Lanvin and Rumeur.

During WWII, Jeanne continued to operate her house, creating special collections for women engaged in war work and regulation uniforms for female armed-service members.

Jeanne Lanvin’s Art Deco appartement

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“When you are constantly thinking about new designs everything you see is  transformed and adapted to whatever is in hand. The process happens naturally  and becomes an instinct, a truth, a necessity, another language.”

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In 1946, Jeanne Lanvin died at age 79. her daughter, Marie- Blanche de Polignac took ownership until she herself passed in 1958, and the house of Lanvin went to their cousin Yves Lanvin. From then on the label passed from hand to hand. By the time Alber Elbaz took over in 2002 it was the oldest fashion house in continuous operation, and despite its dimmed reputation, it somehow survived and overnight became a huge success again!

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Books on Jeanne Lanvin

http://www.assouline.com/lanvin.html

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www.amazon.com

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” I admire her. I have been surging for her shadow all my life, it’s tiring.”

Yohji Yamamoto about Madeleine Vionnet

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Biography

Madeleine Vionnet (Madame Vionnet) was born in June 1876 and started her apprenticeship as a seamstress at age 11. After a short marriage, she left her husband and went to London to work as a hospital seamstress, where she learnt about mass-production. Eventually she returned to Paris to be trained at the fashion houses of the Callot Soeurs and Jaques Doucet. At the Callot Soeurs she learned about the bias cut. Madeleine is often credited as the inventor of that cut, which did upset her very much, because she never claimed herself that place in history! But she did expand the use of the bias cut to perfection.

Bias cut dresses

The bias cut: a diagonal way of cutting fabric in order to give it stretchability. By making dresses that could be put over the head, because of the stretching, Madeleine created garments that were both easy to get in & out of (and that was revolutionary by itself)  and were comfortable to wear, something we find in tricot knits today. The bias cut made that the dresses clung to women’s bodies, accentuating the natural form as opposed to ‘distorting’ them with corsettes and other popular (and uncomfortable) undergarments.

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In 1912 Madeleine founded her fashion house Madeleine Vionnet, but two years later she had to close again because of WWI and set off to visit Rome.

In 1919, the house was reopened and Madeleine asked Thayaht (the pseudonym of artist and designer Ernesto Michahelles) to create a logo. He also started to design textiles, clothing and jewelry for the house.

Madeleine always designed her new garments by draping on a reduced-scale doll (mannequin), which was half the size of an average body. The pattern was made afterwards by the house’s premiére (first seamstress), it was a new way of creating patterns. Normally the pattern is made before a toile (first-try) is made. Because every fabric, by its fiber and weave, reacts a little different Madeleine’s dresses were not lined. If they were sheer, a separate lining or slip was supplied, and each part was allowed to go its own way.

The house was at its peak in the 20’s and 30’s and Madeleine’s designs were inspired by Greek vases and Egyptian frescoes. She also designed ‘seam decorations’, decorating visible seams in star of flower shapes. Madeleine’s vision of the female form revolutionized modern clothing. But her revolutionary vision didn’t stop there…

Greek influences

In 1922, Théophile Bader, the owner of the Galeries Lafayette department store, joint the current shareholders in a new venture called Vionnet & Cie and a few months later the so-called ‘Temple of Fashion’ opened at 50, Avenue Montaigne, a collaboration of  architect Ferdinand Chanut, decorator George de Feure and crystal sculptor René Lalique, incorporated  a spectacular Salon de Présentation and two boutiques: a fur salon and a lingerie salon.

At the same time Madeleine Vionnet was one of the co-founders of the first anticopyist Association. To assure authenticity, Madeleine introduced fingerprinted labels: each garment produced in Vionnet studios bears a label featuring Vionnet’s original signing and an imprint of Vionnet’s right thumb.

In the mid-1920s Vionnet & Cie signed an exclusive agreement with Fifth Avenue retail store Hickson Inc. and a Vionnet New York Salon was opened. And in 1925 Vionnet was the first French couture house to open a subsidiary in New York: Madeleine Vionnet Inc. , a salon that sold ‘one-size-fits-all’ designs with unfinished hems, which could be adjusted to fit the client.

In those days, high fashion was unavailable for the poor and Madeleine, having worked as a hospital seamstress, knew some about mass production, which she used for her own label. The designs for the US wholesale were called ‘Repeated Original’ as a trademark name. Arguably it was the first ‘prêt-á-porter ever made.

Honeycomb dress

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Handkerchief dress

In 1932, The House Vionnet acquired a new five-storey building, housing 21 workshops, producing garments, shoes and accessories, but also clinic equipped with both doctors and dentists and a gymnasium. Madeleine employed what were considered revolutionary labor practices at the time, also providing a canteen, maternity leave, paid holidays and daycare. The house of Vionnet grew to employ 1,100 seamstresses.

In 1939, when WWII started, Madeleine closed her house, never to reopen it again. She lived to the age of 99 and died in 1975.

Madeleine Vionnet is considered one of the greatest designers.

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The bias cut quickly emulated in the Paris couture before World War II, but Madeleine Vionnet’s influences didn’t stop there. Geoffrey Beene, Halston, and other Americans in the 1960s and 1970s, Azzedine Alaïa in France, and Japanese designers Issey Miyake and Rei Kawakubo in the 1970s and 1980s used the techniques of Madeleine. Mikaye and Kawakubo were alerted to Madame Vionnet by her strong presence in The 10s, 20s, 30s exhibition organized by Diana Vreeland for the Costume Institute of the Metropolitan Museum of Art in 1973 and 1974.

Since 2006 the label Vionnet is in operating again. It has already employed many different designers, starting with of Sophia Kokosalaki (a ‘draping genius’ herself). By now Vionnet is designed by Rodolfo Paglialunga, who has been the womerswear designer for Prada for 13 years.

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The best book written about Madeleine Vionnet

“Vionnet’s passion and spirit have been carried on by Mrs. Betty Kirke…  Although many people were aware of the designer’s greatness, researching and writing the book was a difficult task which no one had dared to undertake in the past. Thanks to Mrs. Kirke, we are able to preserve and to pass on the precious legacy of Madeleine Vionnet.”

Issey Miyake from the foreward to “Madeleine Vionnet” by Betty Kirke

to order at:   http://www.bettykirke.com/

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This Vionnet Pattern book  is written in Japanese, so advanced skills are needed to understand the patterns.

http://nl.etsy.com/listing/61691579/vionnet-japanese-dress-pattern-book?ref=sr_gallery_1&ga_search_query=patronen+boek+Vionnet&ga_order=most_relevant&ga_view_type=gallery&ga_ship_to=NL&ga_item_language=en-US&ga_search_type=all&ga_facet=patronen+boek+Vionnet

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Short video of the 2009 exhibition in Paris

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“Fifty years from now, Parisian women will no longer have hips; their bosoms will diminish. Tomorrow’s woman will be an eternal little girl; there will be no place for the mature woman.”

(around 1950)

Jacques Fath  

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Biography

Jacques Fath (born Maisons-Laffitte, France, 6 September 1912 – Paris, France, 13 November 1954) was a French fashion designer who was considered one of the three dominant influences on postwar haute couture, the others being Christian Dior and Pierre Balmain.

Young Jacques, although already very interested in fashion, studies bookkeeping and business law at his father’s urges and has a brief career at the Paris Bourse. He had also completed a year of military service, when film director Léonide Moguy casts the handsome young man in one of his films and Jacques enrolls in drama school. Here he befriends model and aspiring actress Geneniéve Boucher de la Bruyére, a former secretary to Coco Chanel.

At 21, Jacques begins educating himself about fashion and costume design by exploring museums, books and the seams of his mother’s and sister’s dresses. Four years later Jacques takes the plunge and starts his business in a small space at 32 Rue la Boétie, working together with dressmaker Mme Gulbenkian, soon his partner and house premiére (head of all seamstresses and dressmakers).

The first few years his success remains modest and financially Jacques’ business barely survived and when the Chic Parisiennes begin to visit his studio he uses the down payment for a dress commission to buy the fabric to create it…

In 1939 Jacques asks Geneviéve to marry him and when she is wearing her husband’s asymmetrical drape dress and fluttery cape, she creates a stir at the Grande Nuit de Longchamps, a horse race society event. For the first time Vogue reports about Jacques: “He is inspired. He has a vision. He will succeed.”  Jacques and Geneviéve become one of the most photographed couples in Paris, her being a celebrity as a cover girl and him for his good looks. Business takes of, but soon World War II erupts and Jacques is drafted to serve the French Army as a gunner second class. He is taken prisoner by the German forces shortly before Paris falls under the Occupation.

Not for long though and Jacques returns to Paris and resumes control of the House of Fath by buying out his partner, Mme Gulbenkian. He joins other couturiers in keeping the city’s fashion pride alive, while being closed off from the rest of the world. Finally Jacques finds his first successes, using yards of tartan (which he did to mock the germans occupiers) and designing a number of tunic dresses and peasant skirts, suitable for women riding bikes, which were feminine and sporty at the same time. Jacques is determined to reinvent seduction. The house of Fath relocates and a son, Philippe, is born.

After the liberation of Paris, the House of Fath starts its legendary years of success, which will go on till Jacques death in 1954.

“One cannot understand the workings of haute couture without the realization that it is based on publicity.”

Jacques and Geneviéve use their celebrity status for marketing purposes (and pleasure ofcourse….). They could be seen everywhere and their yearly themed balls, held at their home the Chateau de Corbeville, were highly anticipated events. The guest list could top 800 and included the press as well as society patrons and hollywood stars. Genevieve personified the early ’50’s desire for a return to femininity and the editors of the style magazines were happy to take her lead.

The White and Red Ball on June 15, 1951, is one of their most famous events. The scenery is recreating an 18th century masterpieces like Gilles and l’Indifferent from Watteau and a stunning painting from Princess Troubetzkoi posing as the Marquise de Pompadour for La Tour. Each guest must interpret his or her own interpretation of a costume for a 18th century white ball with ruby accessories. More than four hundred guests attending the ball, one of the years foremost social events, arrive one after the other at the Chateau, whose gardens are attributed to Le Notre, the garden architect from Versailles.

The post war world was ready to embrace everything French and wealthy Americans preferred the French fashion over the collections of the American designers, but for an unknown reason the House of Fath wasn’t embraced by them yet. So Jacques and Geneviéve decided to use their celebrity status once again and travelled to the United States for a  three month tour. Geneviéve’s wardrobe consisted of 35 outfits for day and evening, 17 hats, 16 pairs of shoes, 10 handbags, 4 umbrella’s and numerous other accessories.

After their return, Jacques secures a deal with Seventh Avenue manufacturer Joseph Halpert to design two ready-to-wear collections a year under the label “Jacques Fath for Joseph Halpert”.

Jacques Fath was a visionair and had an ability to predict trends. His choice of models was brilliant and after he restyled them, they all became the most sought after mannequins in Paris, like his favorite Simone Micheline Bodin. She was renamed and recreated (he let her cut her hair extremely short) by Jacques , who told her, “We already have a Simone; you look to me like a Bettina.”

During his career, Jacques Fath hired several young new designers as assistants and apprentices, many continued to form their own Fashion Houses, including Hubert de Givenchy, Guy Laroche, and Valentino Garavan. He was also very polite and respectful for his team. He called his seamstresses always by their first name, never forgot a birthday and offered a wedding dress to his female workers getting married. And the more than 500 workers had tremendous respect for Jacques.

The House of Fath also produces a lot fragrances, starting of with Chasuble, Iris Gris and Canasta. And in 1950 Jacques opens a boutique in Paris, offering affordable luxuries like scarves, stockings and men’s ties.  In 1954, Jacques launches a prêt-a-porter line, Jacques Fath Université, this to the snobbish horror of many in the haute couture establishment!  

At the end of the year, Jacques Fath dies of leukemia, only 42 years old and just a few weeks after his last collection. Geneviéve keeps the House running for three more years with er husband’s former associates. In 1957 the company’s haute couture operations ceased to exist, but the business went on producing perfumes, gloves, hosiery and other accessories.

Jacques Fath, who has been described as extremely effeminate and a former lover of the French film director Léonide Moguy. Geneviève Boucher de la Bruyère, his wife came from an aristocratic family and was supposedly a lesbian.

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In 2010, after several tries to revive Jacques Fath as an haute couture house, the Alliance Designers Group, current owner of the name Jacques Fath is now reviving the famed label as an accessories brand under the creative direction of Laurence Dumenil.

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 (Photograph by Irving Penn, 2003)

I met Olivier Theyskens ones in Paris, many years ago. I was walking the streets with a friend, who was modeling at the time and knew Olivier. I had seen pictures of his work and admired his style, but at the moment we met I didn’t know he was the Olivier Theyskens and just stood there fascinated by his beautiful androgynous face…

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Born in Brussels, Belgium, in 1977, Olivier Theyskens decides at a very early age he wants to design Haute Couture. His parents are always very supportive of his dreams. At eighteen he registers at Brussels’ prestigious La Cambre school of visual arts, but two years later he drops out because he thinks he’s wasting his time and his parents money. He starts his own label Olivier Theyskens. His first collection is titled Gloomy Trips.

(garment from first collection is titled Gloomy Trips)

Olivier believes in design for design’s sake. So much so that he creates his debut collection in 1997 with no intention of ever selling it. When the fashion director of Barneys New York approaches with an offer to buy the entire line, wholesale, the stubborn 20-year-old will not budge: Yes, his Gothic garments can go on display in the windows of the chic department store’s Manhattan flagship, but the sales floor? No.

His first collections are often referred to as ‘Gothic extravaganzas’.  “My first collection was made from sheets that my grandmother, who lived in Normandy, had been collecting for a long time”: Olivier tells later.  His cutting-edge vision quickly makes him one of the most acclaimed and respected designers of his generation.

(for 15 years  this ‘Melissa auf der Mauer wearing Olivier Theyskens’ picture hangs on my ‘inspiration-wall’)

One year later stylist Arianne Phillips sees photographs of his collection and dresses Madonna in his black silk satin coatdress for the Academy Awards and this brings his name to public attention.

Olivier Theyskens collection s/s 1999 (part 1 & 2)

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But without sufficient financial support, Olivier is forced to close his label in 2002. He begins costuming an opera for the Théâtre Royal de la Monnaie in Brussels, but is soon recruited by Rochas, to become the houses’s new creative director.

For Rochas, Olivier designs collections inspired by “elements of lace, a Parisian couture approach, a femininity that is very intellectual and very beautiful but not that girly.”  His brief is to modernize the brand, making it more hip.

Debut collection Rochas  f/w 2003

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While Olivier’s dark aesthetic softens and gives a more romantic feel during his tenures at Rochas (and Nina Ricci), his approach is met with some criticism and is ultimately not sustainable. He is a champion of “demi- couture”—creating clothes for the retail market using techniques from the haute couture atelier. It is certainly an appealing concept, but hours of hand-stitching or embroidery drives the price of his pieces up and out of the range of his target customer. Olivier also takes a purer approach to fashion and doesn’t rely, like many fashion houses, on accessory sales for a reliable source of revenue. Olivier’s refusal to create a marketable accessories line, combined with the fact that he undermines the importance of advertising makes his position by Rochas very difficult.

In 2006 Rochas fashion division is discontinued by the line’s parent company, Proctor & Gamble, even though Olivier receives the CFDA International Award for his work at Rochas. A couple of months later he is appointed creative director at Nina Ricci.

Olivier’s first show for the House of Nina Ricci established him as being somewhat wiser in a business perspective. “He is now aware of the fact that fashion needs to address a younger, more casual level of dressing.” This is in stark contrast to the couture-like dresses he created for Rochas.

In March 2009, seven months before the end of his contract, Olivier is dimissed from Nina Ricci by the parent company, Puig.

Debut collection Nina Ricci a/w 2007

In 2010 Olivier designs the capsule collection for Theory (a Japanese owned, New York based company), which is loved by the public and is almost sold out (this rarely happens anymore in economical difficult times).

Olivier is appointed Artistic Director of the global Theory brand, as well as Head Designer of the Theyskens’ Theory collections. He’s also gaining creative control of everything from accessories to menswear. He has matured, and lessons had to been learned: “It’s about designing fashion that makes it more affordable, more accessible.” This brand allows him to offer a new point-of view on modern fashion.

Theyskens’ Theory is a worldwide succes.

http://theyskenstheory.com/

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Debut collection Theyskens Theory s/s 2011

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